A domain name, or Web address, is an address where you can be found online. It’s how you’ll express yourself through email or your website and its what customers think of when trying to find you. Long names are difficult to remember. So try and keep it short and sharp so it’s easier for your customers. If it’s a tongue-twister, it might not be the best web address for your site. Make sure it’s easy to pronounce. Protect your brand by registering the .com, .net, .org, .co.uk and .uk versions of your domain name.